The Superpower
of Sight

Children’s eye health is often overlooked. In fact, 50% of kids in British Columbia don’t get their annual eye exams.

To combat this, we partnered with BC Doctors of Optometry (BCDO) to bring the eye exams to them. We designed and built an immersive, in-person exhibit at Science World promoting vision care — the experience featuring a larger-than-life eyeball, a three-panel wall chock-full of fun facts and activities, and an on-site optometrist to conduct eye exams.

Roles:
Art Director, Design Lead (Activation, Print)