Keep an Eye on Dry Eye

Irritated eyes are often dismissed as a minor annoyance, but for many, these symptoms signal Dry Eye Disease.

To change that perception, we developed a playful, social-first digital campaign for EyeLove, designed to educate Canadian women 40+ about Dry Eye Disease by translating medical information into fun, bite-sized, bespoke content.


Roles:
Art Director, Design Lead (Digital Identity, Social Content, Email Campaigns, Infographics)