Sunkist Matchmakers

Though citrus is delicious and nutritious, many just see it as a one-trick pony. Sunkist wanted to break through this ennui, and get more of their product into Canadian consumers’ homes.

To ignite inspiration, we created Sunkist Matchmakers, a social-first campaign featuring an episodic reality series on TikTok and Instagram. By leaning into unexpected pairings, genuine chemistry, and creator-led creativity, Sunkist Matchmakers showcased citrus as versatile, playful, and anything but predictable.


Roles:
Art Director, Design Lead (Concept, Video Series, Website, Social, In-Store)