Allegra Airways

Over 81 million Americans suffer from seasonal allergies, and air pollution is worsening symptoms.

To help people find their way in cleaner air, we created a real-time navigation tool that combines pollen and air pollution data. We launched it with experiences at Climate Week in New York and SXSW in Austin, TX, offering rides on routes with better air quality, and directions to nearby hotspots with less pollen and pollution, driving adoption of the tool.

Role:
Designer (Branding, Launch Activation)